Kyle has quickly built a reputation for an excellent in-depth understanding of the application of social media for business. See full bio
If you are interested in becoming a contributing thought leader, apply here.
Welcome to BlogNotions' Social Media Blog
The BlogNotions Social Media Blog delivers a diverse series of perspectives provided by thought leaders in the social media space. Presented by NetLine, this forum delivers compelling updates on the latest technologies being used for social networking, discussions of best practices, new ideas for advancing social media marketing results, implications for the future of technology and communication, and much more. Here you can find helpful information, ask questions, and collaborate freely.
It’s that time of year when offices start to smell like burning vacation hours. Take advantage of the extra quiet to reflect on the waning year’s marketing plan and look at how you can optimize your content strategy in 2014. This week’s content marketing news digest is full of tips to help you hit the [...]
What was more significant to you this this week? Sean Penn flipping out when someone tried to take his picture prior to the DreamForce event–or the four tips we’ve found for becoming a customer acquisition star? Read this week’s edition of our content marketing news digest to decide. You’ll find advice for measuring revenue goals, [...]
Strenuous week? Before you run off for the weekend, let this week’s content marketing news digest suggest ways to twist increased expectations to your advantage. You’ll get insight into hurdling the digital skills gap, see why the C-suite views social media fitness as essential for customer nurturing, and find tips for shaving some time off [...]
Stop reading yet another Twitter IPO story already. This edition of our weekly news digest looks at seven recent social media developments far more likely to affect the way content marketers work. Find social strategy benchmarking resources, the latest on using Google+ to understand YouTube audiences, and items covering advances in personalization. You’ll also see [...]
November: Family, friends, football—and well, flailing. While it’s often the busiest month of the year for content marketers, it can also be a time when content marketers paradoxically become less effective. Read this week’s news digest to see what pitfalls to avoid so that November becomes the cornerstone of a strong quarter. These news items [...]
It is important to understand what we mean by “branding” before diving into the warning signs. I would like to take an excerpt from one of my favorite branding books, Emotional Branding by Marc Gobe. The book is still a staple to understanding the concepts of emotional branding and marketing, even though it was [...]
Like strawberries and chocolate, some things are just meant to go with each other. Read this week’s content marketing news digest to see why mixing LinkedIn with mobile outreach appeals to the palates of target audiences. You’ll find details about the B2B social platform’s mobile strategy that may be useful to your own efforts—as [...]
As a business professional, I bet you get calls from “SEO gurus” almost daily. How irritating is it to get cold, hard sales ‘calls while you are trying to run your business? Some of these supposed “experts” will promise you everything in the world to get you to sign up for their services, but do [...]
There are a myriad of self-help books out there talking about the seven habits of highly effective people/teens/dogs. So I have jumped on the bandwagon and have created a 7-step guide to marketing effectiveness.
Now I don’t promise miracles, but I’ve noticed that the most successful marketers have got into these seven great habits. So I’m [...]
As farmers harvest crops this autumn, marketing professionals should focus on bringing in the bounty from mobile platforms and social networking sites. This week, learn which top brands have optimized sites for mobile and see how Twitter is working to support more mobile users. Discover who will lead marketing in the future and read how [...]