Dana VanDen Heuvel is the founder of The MarketingSavant Group, a consulting-led B2B marketing firm specializing in helping our clients attain a thought leadership position in the markets they serve through social media and one of the leading authorities on thought leadership marketing. See full bio
Contrive, Contribute and Converse with what is going on – all on one extremely efficient platform. See full bio
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Welcome to BlogNotions' Social Media Blog
The BlogNotions Social Media Blog delivers a diverse series of perspectives provided by thought leaders in the social media space. Presented by NetLine, this forum delivers compelling updates on the latest technologies being used for social networking, discussions of best practices, new ideas for advancing social media marketing results, implications for the future of technology and communication, and much more. Here you can find helpful information, ask questions, and collaborate freely.
Did you know that the vast majority of self-employed millionaire businesswoman (98%) are home owners? Not only that, but about one in three (34 percent) has a ZERO mortgage balance! One in five has a balance under $100,000, and only 4 percent has a balance of $500,000 or more. (SOURCE: Stanley, Thomas J., Millionaire Women Next Door, [...]
I think we can all agree that we are in the publishing game. Publishers of rich, story bent content ranges from the New York Times to any brand. The changes that are happening in traditional publishing also matter to any marketer. Our ability to shift with changes in technology from mobile to social will [...]
New and advanced technologies are paving the way in terms of businesses and commerce growth. New and improved digital platforms are being created every day to help businesses reach out to their target market and generate more sales.
If you think digital technologies have advanced at lightning speeds over the past decade, wait until you see [...]
Have you ever worked with a client who makes you a little crazy, and brings a ton of stress to your life? Of course you have. We’ve all been there, and today’s episode of She Takes on the World TV has your back.
Once you realize you’ve got a bad client on your hands, it’s [...]
I have the opportunity to attend and present at the Social Media Marketing World Summit in San Diego next week. I’m excited, plain and simple. I love meeting the social and digital marketing crowds. The conversations that happen between individuals are the start of ideas, partnerships, and friendships that have the potential to change the [...]
A few months ago I started seeing Latham Thomas everywhere.
Turn on the TV, there’s Latham. Open an email from a list I subscribe to, there she is. Read some articles on one of my favorite websites, there’s Latham again. So when she reached out to me recently I just knew I had to [...]
It seems that every week we hear about the need for creating a strategy for each new device and platform that emerges. “We need a mobile strategy!” or “We need a tablet strategy!” or “We need to create an integrated SMS + Email + Hyperlocal strategy!” We could talk all day about what ‘strategy’ really [...]
Frankly, I love my job and I love ExactTarget. I have the opportunity to work with brilliant people in every aspect of digital marketing. The content marketing video team had the pleasure of recording Andrea Smith, email design extraordinaire, talk about the essential of designing email for the mobile inbox. This piece of content is [...]