Kenneth Blanchard and Spencer Johnson were really on to something when they wrote The One Minute Manager. For those of us who were NOT managers, these were some simple guidelines to make sure that we were at least covering the bases in our roles. It wasn’t a comprehensive guide, but it sure has helped millions to inflect less pain and chaos on their direct reports.
The One Minute Manager discussed a few principles – One Minute Goals, One Minute Praisings and One Minute Reprimand – that we’ve adapted to social media. Read on…
Social media can certainly suck up all of the available time that you allot. You can Facebook, Tweet, Blog and watch YouTube videos until, well, there seems to be no limit. On the other end of the spectrum is a more disciplined approach to social media. Most people can spend less than 20 minutes a day and be very effective with social media. That said, a full enterprise-class social media strategy will dictate spending more time than 20 minutes a day. I get that, and this is not exactly for that audience. If you’re a solo-preneur, think about how you might be able to work you social media into the “One Minute” paradigm embraced by the millions of One Minute Manager readers.
One minute goals: Sit down and write out your expectations and goals for your social media efforts this week. This will help you to confirm your desires for social media and will minimize the confusion about what to do, where to do it or what to say. Take another minute and think ahead to what you might be working toward this month (or next). These one minute goals will help you engage more efficiently in social media without getting discouraged that you’re not Tweeting like a mad man.
One minute engagement: Using tools like Hootsuite to manage your Twitter replies and NutshellMail to keep track of everything on Facebook, Twitter and LinkedIn via email will allow you to engage more efficiently and stop the ‘water cooler effect’ that happens when you get caught up aimlessly in the social media distraction of your choice. Sit down, bat around some conversation with peers, answer a question or two on LinkedIn and move on. You could have several of these interactions throughout the day, but keep in mind that your goals should dictate your movements here.
One minute insights: This involves capturing your blog post and other ‘heavy content’ ideas and working on framing them up for later writer. Having a place (I have a Google doc that I perpetually ad to) where you can capture and incubate your ideas is a great way to keep the content flowing…a minute at a time. Sure, you will need to spend some time actually writing things out in long form, but often times the best insights come as flashes during the day – make it a point to capture them and write enough to give you some context on the idea (I really hate it when I have a great article title that I write down with no context on how I came up with it…).
One minute responses: Being attentive to those seeking your help through social media, your blog or any other social network is a trademark of those who are considered effective in this space. Take a moment to check all of the social media outposts in your life, respond as necessary and move on.
Social media is not just a quick-fire, one minute operation, just like management is not a one minute affair either. Nevertheless, building the one minute disciplines outlined above will make your a far more effective in your social media activity than most anything else you can do.