Archive | November, 2010

Reality Shows vs. Reality – which wins?

I don’t watch reality shows. I hate them. In fact, I don’t watch a lot of television at all. I prefer films, which is much more true to life than so-called ‘reality shows’. Good films require verisimilitude, a close resemblance to reality, whereas reality shows require a deconstruction of reality and a dramatic exaggeration of […]

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10 Strategies to Stand Out From the Static Social Media

After you’ve made time to pursue social media for your business, one of the first observations you’ll probably make is that standing out is no easy task. Even if you have a sharp marketing plan or a noble cause, you are still among everyone else that has these things. How do you send out messages […]

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The Death of Traditional Brand Messaging

There is talk going around about how blogging, Twitter, Facebook, and other social media sites can help control your marketing message. I was first confused on why many marketers have to use the term “control” in everything that involves branding or marketing. I completely agree with the thought that social media can help sway a […]

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The Role of the Company Website in Today’s Social Web

Here are the headlines of four recently published articles: 3 Ways Facebook is Killing Your Website – Jason Baer Do We Still Need Websites? – Pete Blackshaw It’s the End of the Web as We Know It – Steve Rubel The Web is Dead. Long Live the Web. – Chris Anderson and Michael Wolff Take […]

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