Archive | April, 2011

How to Advertise a Small Business Using Online Video

In recent years, online video has proven its potential in steering more traffic towards a particular website. It has been used by many businesses, both big and small, to increase customers, generate leads and help achieve sales targets. And if you get the opinion of online marketers, they will definitely agree that no other type […]

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5 Surprising Statistics from Social Media

It is always important to stay on top of trends in the industry. While I don’t encourage actually strategy and budget decisions being made on just statistics… it is important to understand the growth and decline of tools in the marketing world. I stumbled across this infographic on Mashable from Ignite, a social media consulting […]

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Social Media Without a Strategy

This is what social media looks like minus a strategy. It’s a bit like playing pinball. Without a strategy, there is little to guide decisions that you make regarding use of tools or tactics. GET ‘STRACTICAL’ I’m not suggesting that social media needs its own strategy, but that its use has to be approached strategically. […]

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Marketing Automation: A Catalyst for B2B Tech Sales Alignment

Jeff Ernst, Principal Analyst at Forrester Research, explains that Marketing Automation can help move your lead development process from the bunny slopes to the black diamond zone. Kathy Tito: Jeff, how does Forrester define marketing automation, and what are some key vendors that you follow in this area?  Jeff Ernst: Forrester defines marketing automation in […]

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Conduct a Social Media Barriers Premortem Exam

For the last few years, PRWeek has put out their Social Media Survey report which looks at how PR professionals view social media in the enterprise. There aren’t many surprises, but there are some really good data points.  For example, the survey found that 49% of companies do not have a specific approach regarding the […]

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How the NonProfit World Will Beat the Recession

I was reading an article on the AdvisorOne website called Nonprofits Must Take Action to Weather the Recession. The title caught my eye because of the planning meetings we are having at MindFrame, the digital fundraising company where I am a partner. On Monday we were discussing the landscape of the nonprofit and fundraising world […]

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