Archive | April, 2012

5 Ways to Diffuse a Twitter War in Regards to Your Brand

Twitter is a great marketing tool for most companies. It brings recognition to your brand and allows customers to share their love for the brand. Unfortunately, the publicity that Twitter brings is not always positive. Sometimes it brings along a lot of negative attention towards a brand, ruining its reputation. Companies should take the following […]

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Drive For Five – 500,000 members

SocialMediopolis and our sister LinkedIn group, Social Media Marketing, has just passed the 300,000 member mark. That makes us the 4th largest group on LinkedIn and the LARGEST professional social media marketing group on the planet. It is quite an accomplishment that we can all be proud of. BUT, it is just the beginning! I […]

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Why do Social Media Management Tools Still Suck?

It’s been over 5 years since I wrote this piece on MarketingProfs referring to Charlene Li’s original post that introduced us to new ways to track social media metrics. Here we are in 2012 and after a review of some of the leading social media “management”, “monitoring” and “listening” tools, it’s too bad that we […]

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Reframing Equal Pay Day: ASK for What You’re Worth

In case you haven’t heard, today, April 17, is Equal Pay Day. Why the 17th of April? It’s based on a calculation women would have to work until today to earn what their male counterparts did in 2011. Depending on which media outlets you visit, you’ll hear several contrasting opinions on Equal Pay Day. Kristin […]

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