Twitter is a great marketing tool for most companies. It brings recognition to your brand and allows customers to share their love for the brand. Unfortunately, the publicity that Twitter brings is not always positive. Sometimes it brings along a lot of negative attention towards a brand, ruining its reputation. Companies should take [...]

SocialMediopolis and our sister LinkedIn group, Social Media Marketing, has just passed the 300,000 member mark. That makes us the 4th largest group on LinkedIn and the LARGEST professional social media marketing group on the planet. It is quite an accomplishment that we can all be proud of. BUT, it is just the beginning! I [...]

I’m really pumped for this webinar because of the content and because of Jay Baer. It is going to be awesome and it is free!

Register by clicking here.

Acclaimed author and social media strategist Jay Baer will join global interactive marketing provider ExactTarget (NYSE:ET) for a live webcast at 2 p.m. April [...]

It’s been over 5 years since I wrote this piece on MarketingProfs referring to Charlene Li’s original post that introduced us to new ways to track social media metrics. Here we are in 2012 and after a review of some of the leading social media “management”, “monitoring” and “listening” tools, it’s too bad that we [...]

In case you haven’t heard, today, April 17, is Equal Pay Day. Why the 17th of April? It’s based on a calculation women would have to work until today to earn what their male counterparts did in 2011.

Depending on which media outlets you visit, you’ll hear several contrasting opinions on Equal Pay Day. Kristin Maschka [...]

It seems as though there’s been a business wide grumble as reports surface that Google is changing the way it ranks websites. This means, those of you that pay for SEO by buying links, followers, etc, may be out of luck this time around.

Google wants to focus on the needs of its searchers, who [...]