Dana VanDen Heuvel is the founder of The MarketingSavant Group, a consulting-led B2B marketing firm specializing in helping our clients attain a thought leadership position in the markets they serve through social media and one of the leading authorities on thought leadership marketing. See full bio
Leon is an Interactive marketing and advertising professional and has broad experience in all aspects of marketing with special emphasis in online, mobile and social media. See full bio
She Takes On The World is a business and lifestyle blog for career-minded women and women entrepreneurs written by a diverse team of contributors. See full bio
Twitter is a great marketing tool for most companies. It brings recognition to your brand and allows customers to share their love for the brand. Unfortunately, the publicity that Twitter brings is not always positive. Sometimes it brings along a lot of negative attention towards a brand, ruining its reputation. Companies should take [...]
