Archive | July, 2012

Enough With Feeling Guilty

“I shouldn’t be into him, but I totally am. Shouldn’t I be looking for someone who makes more money?” “That corner office.  I want it. I feel bad for letting my ambition consume me, but I want my name on that door more than I want anything else.” “Everyone I know is settling down.  I guess […]

Continue Reading

Industry Insights: Healthcare Social Media Advertising

Industry insights is a blog series that we publish to share key marketing insights with the markets that we serve such as healthcare, fitness, B2B manufacturing, banking and financial services, publishing and professional services. I love social media success stories as much as the next person, but they’re especially fruitful when they’re in an industry we […]

Continue Reading

How To Use Social Media to Invent or Reinvent Yourself

Self-promotion is just what it sounds like: promoting yourself, your events, your accomplishments, your victories, and even your defeats, problems, and lessons you have learned. You do it so you can increase your visibility to and awareness by others, increase traffic to your website, increase sales, and get more speaking opportunities, exhibitions, and gigs—more of […]

Continue Reading

Should You Use Social Media in the Office?

Social media has become one of the most popular platforms for business as well as for socializing. If you are part of the management team of your company, employees and supervisors have probably approached you about whether or not social media can be used on workplace computers. While you obviously want to have a happy […]

Continue Reading

Inject New Life Into Your Sales…

Make sure you have a referral program. Going back to my past business experiences and even in my current business, the majority of new business has always come from word-of-mouth. “In marketing and advertising, up to 70% of new business came from business owners that I had worked with referring their friends and business associates.” […]

Continue Reading