Archive | January, 2013

Starting a Mobile Marketing Campaign? Read this First.

Nearly every outlet of a marketing program converges on a mobile device. Think about it. From Facebook and Twitter to email and apps, many of your consumer/brand interactions happen via mobile. Mobile marketing strategy is likely on your list of things to improve this year or you wouldn’t be reading this. But don’t worry – […]

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Don’t Let Bias Screw Your Marketing #Infographic

You’re not the average consumer—you’re a marketer. Learn how marketers’ digital behaviors and preferences differ from the average consumer in ExactTarget’s latest SUBSCRIBERS, FANS, & FOLLOWERS report, Marketers From Mars. In Marketers From Mars, you’ll learn how to: Differentiate marketer and consumer digital behaviors. Evaluate digital channels based on consumer preference. Avoid personal bias to […]

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Is Mark’s Graph Search a Giant Killer?

Will Facebook’s “Graph Search” be a threat to Google, LinkedIn, Yelp, or Foursquare asks a question on Quora? No, No, No and Definitely Not. Yet. The key is expertise. Beneath the obvious user delight, Facebook is betting a lot on Graph Search’s core ability to connect people with what they’re looking for accurately and immediately. […]

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The Question Everyone’s Asking: How to Get More Followers

The power and dominance of social media has website operators in all fields changing their practices. Pay-per-click advertising and search engine optimization practices are still viable strategies for driving traffic, but social media opens a third vector the rivals these two pillars of traffic generation. The key to succeed with social media is to gather […]

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Thought Leaders Go First

Do you dare to go first? Going first is often a daring proposition. In cycling, for example, the one out in front is subject to the headwinds. In politics the one out in front is subject to the most scrutiny.  In just about every walk of life, ‘going first’ can seem fraught with peril. However, […]

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