Archive | March, 2013

Video Learning for Mobile Email Design

Frankly, I love my job and I love ExactTarget. I have the opportunity to work with brilliant people in every aspect of digital marketing. The content marketing video team had the pleasure of recording Andrea Smith, email design extraordinaire, talk about the essential of designing email for the mobile inbox. This piece of content is […]

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Are mainstream commercials going out of fashion?

Mainstream commercials may be long from being dead but it’s clear that they have a worthy opponent in the form of Internet advertisements.   The rise of eCommerce has paved way for online ads and slowly gave traditional advertising—print and media—a good competition. Although television is still, according to a  survey, considered by many as […]

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