Archive | April, 2013

The Future of Publishing and Digital Audiences

I think we can all agree that we are in the publishing game. Publishers of rich, story bent content ranges from the New York Times to any brand. The changes that are happening in traditional publishing also matter to any marketer. Our ability to shift with changes in technology from mobile to social will be […]

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Do You Need To Break Up With A Bad Client?

Have you ever worked with a client who makes you a little crazy, and brings a ton of stress to your life? Of course you have. We’ve all been there, and today’s episode of She Takes on the World TV has your back. Once you realize you’ve got a bad client on your hands, it’s […]

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Why I LIKE (and Use) Facebook “Like” Ad Campaigns

When a marketing client comes to me wanting to increase the number of people who “like” their Facebook page, I buy them a bunch of likes from someone off Fiverr. JUST KIDDING! When a client wants to increase their Facebook community size I start by asking the ever-important question, “why?” The answer to this question […]

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5 Trends Changing Social Media – Presentation for #SMMW13

I have the opportunity to attend and present at the Social Media Marketing World Summit in San Diego next week. I’m excited, plain and simple. I love meeting the social and digital marketing crowds. The conversations that happen between individuals are the start of ideas, partnerships, and friendships that have the potential to change the […]

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