Archive | June, 2013

Should You Use Twitter DM for Marketing?

Yes and no. No, if you automate your DMs (i.e. write generic DMs to respond to anyone who follows you). There’s nothing more annoying than getting a DM from someone that says: “Thanks for following me. I look forward to reading your tweets.” “Download a free copy of my ebook, ‘How to Supercharge Your Network […]

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Quora’s Big Problem

I haven’t been on Quora in a long time. I used to be there every single day, so much that many Quora users’ feed was filled just with stuff I curated. But that was months ago. Slowly but surely as Liz Gannes from AllThingsD suggests in an interview with co-founder Adam D’Angelo, “it can be […]

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Is Facebook The Next Myspace?

Facebook, the hugely popular (originally Harvard based) social networking service, was founded in 2004 by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. Fast forward seven years and Facebook INC. has roughly one billion users and is the second most visited website worldwide – right behind Google.

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4 Surprising Trends Changing the Future of Retail Marketing

We know that things are changing. I’m beginning to notice one industry changing faster than the rest… retail. The global retail brand’s consumer has/is evolving with the advent of new technology and channels. And with new channels…. comes the need to change strategy and tactics. With more marketing metrics and tactics than ever before, modern […]

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