Archive | August, 2013

TDA Group: Why you need a real-time B2B content marketing app [VIDEO]

Watch this video to see why deploying B2B content marketing apps can quickly upgrade your market position. You’ll learn what goes into viral and addictive apps that can compel decision makers to learn more about your offerings—and help your organization foster deeper engagement with audiences essential for success. Customers, partners, and prospects expect content to be […]

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Time Has Come to Change How We Read

Google Reader is dead. Long live reading. If you are from the real world and happened upon posts from any-and-every tech blog, you wouldn’t be mistaken in assuming that today marks the demise of the written word, now that Google’s offed Google Reader. Image Source: Business Week But as Joe Coscarelli of New York Magazine, notes, most […]

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The Tweet Worth $20 Billion Dollars

The power of Twitter has long been studied as an influencer on public opinion, financial governments, and government. While no clear answer has been drawn, we witnessed a gigantic leap on Tuesday. Carl Icahn, billionaire investor and one who “makes money studying natural stupidity,” used Twitter to reveal his opinion and ownership of Apple stock. “We […]

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TDA Group: The Anatomy of B2B Social Content

Our infographic shows how the most effective social content starts with thought leadership, and powers diverse forms of social media outreach across channels. This approach maximizes campaign reach at the top of the sales funnel, and supports buying decisions at the bottom of the funnel. That’s why TDA-produced content is repurposed across multiple channels, facilitates […]

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TDA Content Happy Hour: Whoa! What a groovy week for content!

In today’s digest, dig the top B2B content marketing trends of 2013, get down with 50 awesome content marketing stats, and learn insider tips for far out e-mail campaigns. Yes, 44 years ago this week, half a million very social people gathered for three days of “peace, love, and rock ‘n’ roll” at Woodstock—the festival […]

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The Tweet Worth $20 Billion Dollars

The power of Twitter has long been studied as an influencer on public opinion, financial governments, and government. While no clear answer has been drawn, we witnessed a gigantic leap on Tuesday.  Carl Icahn, billionaire investor and one who “makes money studying natural stupidity,” used Twitter to reveal his opinion and ownership of Apple stock. […]

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TDA Content Happy Hour: Google, Facebook, Twitter Launch Features for Aggressive Marketers

It’s been a week to celebrate. Read how Google, Facebook, and Twitter have announced new features that will give getting the word out a boost—and potentially generate more leads—in our weekly news digest. You’ll see how these digital biggies offer new ways to maximize content effectiveness and ROI with tools seemingly tailored for aggressive B2B […]

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Top 10 Misconceptions About Reputation Managment

In the age of social media and technology, it is sometimes easy to forget this fact:  Just as the internet can have a positive effect on your business, it can also have some extremely damaging effects.   As you probably know, before choosing a local company to do business with, many consumers go online to find […]

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TDA Content Happy Hour: Speeding Past the Competition

Some organizations are just going to miss the opportunity train as social media accelerates the pace of change in content marketing. Board this week’s news digest to see how to visualize marketing genius and find out what happens every single minute on the Internet. You’ll learn about the Sponsored Updates launched by LinkedIn, read about […]

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