It’s been a week to celebrate. Read how Google, Facebook, and Twitter have announced new features that will give getting the word out a boost—and potentially generate more leads—in our weekly news digest. You’ll see how these digital biggies offer new ways to maximize content effectiveness and ROI with tools seemingly tailored for aggressive B2B marketers. Plus, read the new dispatches from the video platform wars and see their implications for your video plans.
Google revamps search to feature in-depth articles
By Dara Kerr at CNET
Your content truly matters. Just ask Google, which recently announced new search functionality that displays results with snippets of content, such as case studies, white papers, and blog posts. Kerr explains how to use the new feature, and includes a handy link to webmaster guidelines.
6 Types of Facebook Posts That’ll Help You Generate Leads
By Ginny Soskey at HubSpot
B2B marketers can struggle with using Facebook, but according to Soskey’s article, 52 percent of all marketers sourced a lead with the platform in 2013. This piece provides six ways to boost lead generation with the latest features in Facebook Business Pages.
Twitter Updates Apps With Photo Galleries
By Emily Price at Mashable
As the world becomes more mobile, Twitter isn’t far behind. This week, the short-form content platform announced that iOS and Android mobile users now can access Twitter photo galleries—which could boost demand for more graphics in the previously monochrome Twitterverse.
Instagram Isn’t Killing Vine’s Growth (Not Yet, at Least)
By Mike Isaac at All Things D
Demand for video continues to fuel the platform wars. When Instagram video launched in June of this year, many pundits speculated that the service might suffocate Twitter’s Vine video app. Not so fast, writes Isaac, who reports that the App Annie analytics Web sites ranks Vine as the most downloaded non-game item in Apple’s App Store—handily beating Instagram, which landed in the number five spot. Read more to discover which platforms may have the longest shelf life and usefulness for your video efforts.