Archive | September, 2013

TDA Group Content Happy Hour: Making Outreach Seem Effortless

This week’s digest is full of the latest news about minimizing effort and maximizing results in your social, mobile, and video campaigns—and takes its cue from Thomas Edison, who once sputtered, “Results! Why, man, I have gotten a lot of results. I know several thousand things that won’t work.” We can’t illustrate thousands of ill-conceived […]

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Common SEO Terms You Should Know

As Search Engine Optimization is highly technical, there are many specialized terms used when discussing this topic. I’ll list some of the most commonly misunderstood terms below, starting with SEO/SEM (and the difference between them) 1. SEO/SEM SEO stands for “Search Engine Optimization.” It’s a set of techniques used by a SEO Consultant to improve […]

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TDA Group Content Happy Hour: Tips for a Lucky Friday the 13th

Get out of that secluded location. Bypass the basement stairs. Don’t run from danger in stiletto heels. And be sure to ward off professional perils with this week’s content marketing news digest. This Friday the 13th version is full of news content marketers can use to increase their luck attracting target audiences. Shine a light […]

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Quit Selling Vapor – Marketing is About Data, Not Emotion

“I’ve since come to realize that empathy is related to understanding someone’s emotional state or feelings, whereas perspective taking is much more cognitive and analytical—it’s understanding someone’s interests. I think interests is the key word here. The facts say that both perspective taking and empathy can enhance your understanding of someone else, but if you […]

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Top 10 Digital Marketing #Video Interviews with @JayBaer

I have the pleasure of chatting it up with Jay Baer, New York Time’s best selling author and head honcho over at Convince & Convert, weekly concerning digital marketing news and trends. Most of the videos are published over at the ExactTarget blog and on our YouTube account. I would encourage you to check all […]

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