Archive | October, 2013

5 Reasons You Should Rebrand Now

It is important to understand what we mean by “branding” before diving into the warning signs. I would like to take an excerpt from one of my favorite branding books, Emotional Branding by Marc Gobe. The book is still a staple to understanding the concepts of emotional branding and marketing, even though it was written […]

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Is SEO A One Time Thing?

As a business professional, I bet you get calls from “SEO gurus” almost daily. How irritating is it to get cold, hard sales ‘calls while you are trying to run your business? Some of these supposed “experts” will promise you everything in the world to get you to sign up for their services, but do […]

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7 Habits of Highly Successful Digital Marketers

There are a myriad of self-help books out there talking about the seven habits of highly effective people/teens/dogs. So I have jumped on the bandwagon and have created a 7-step guide to marketing effectiveness. Now I don’t promise miracles, but I’ve noticed that the most successful marketers have got into these seven great habits. So […]

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TDA Group Content Happy Hour: Prepping for the Mid-Quarter Review

Students are cramming for midterms and you, dear content marketer, are presumably assessing mid-quarter results. Consider this week’s content marketing digest as a study aid for your analysis of what’s working and what needs to be improved. Our notes this week cover B2B marketing benchmarks, a primer on annotating curated content, and the importance of […]

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TDA Group Content Happy Hour: Hitting Google Curveballs

Even as Google fires off dizzying adjustments to searches and user analytics, you can still step up to the online marketing plate with confidence. Read this edition of our weekly news digest to see how to hit the content sweet spot now that tracking user behavior with Google keywords is no longer available. Plus, get […]

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A Guide to Marketing on Tumblr

The next big thing to hit the shelves of digital marketing is a site called Tumblr. Despite the peculiar name, it pulled a massive amount of news when acquired by Yahoo for over $1 Billion dollars earlier this year (yep, that’s a billion). Is it the next big thing in digital marketing? We have yet […]

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