Archive | December, 2013

SMART Goal Setting in 2015

SPECIFICMEASURABLEACTION_ORIENTEDREALISTICTIME-BOUND Keep these words in mind when setting your goals! This is the time of year (the week between Christmas and New Year’s) that I typically reflect on the past year and set goals for the coming year.  It helps me to clear away the past and get excited about the new adventures of the […]

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Technology Trends That Will Forever Change Marketing in 2014

It is difficult to find a year that mirrors the amount of change that was experienced in the world of marketing technology / consumer behavior world than 2013. The rise in mobile consumption and commerce is staggering. However, it is important that we truly understand the changes that are ongoing in the world of marketing […]

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How to design the best website possible

  Our in-house design experts have put together some helpful tips on how to design your website and make it really stand out from the crowd. Here’s what they had to say: Where to start when designing your site? The best way to start is to think in terms of maps and blueprints. It helps […]

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TDA Content Happy Hour: Marketers, beware these Friday the 13th scares

Friday the 13th? Bah. We think preparation and observation ward off bad luck and exasperation. This week’s edition of our news digest features stories that may turn perceived bad luck into good fortune. You’ll find news about metrics that should really drive marketing efforts, the pitfalls of Google+ for content marketers, what lead-generation campaigns really […]

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Trends Shaping the New World of Marketing #Video

I had the pleasure of co-hosting a Salesforce Live segment at Dreamforce with Scott Roth (VP, Global Marketing at ExactTarget) and Daniel Incandela (Senior Director, Global Digital Marketing at ExactTarget) talking about the trends that are shaping the world of marketing. Watch the video. It is definitely twelve minutes well spent. Read Original Post

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