Archive | January, 2014

Why Must We Constantly Strive to Impress?

Is it safe to say that many of us care greatly about our image and opinion other people hold about us? If you don’t… I think you are lying. There are a chosen few in the world that actually do not care. I’m definitely not one of them. I’ve written in the past of the power […]

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What I’ve Learned After 2 Years of Working for the Man

It really depends on the circle but there is usually a negative stigma associated with working for someone… not owning your destiny… “working for the man.” I think it mainly comes from the start-up scene, for understandable reasons, but it still exists. It may also be the websites I frequent or the articles I choose to […]

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TDA Group: See what makes B2B social content effective [VIDEO]

When is a megaphone also a funnel? Watch TDA Group President Paul Gustafson explain best practices for generating more business prospects in this video: The Anatomy of B2B Social Content. In under two minutes, you’ll learn how thought leadership drives compelling social content through multiple channels—in each stage of the sales cycle. Plus, discover how […]

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2500 Marketers and Their Plans for 2014

Many of you know that I help lead many of the efforts associated with content marketing and research at ExactTarget. On a daily basis, I have the distinct pleasure to work with the brightest minds in digital marketing and today was special. We launched one of the largest and most comprehensive reports over the planning […]

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