Archive | May, 2014

TDA Group Content Happy Hour: Giving irrelevancy the boot

Content marketing shouldn’t be an exercise in futility. This week’s news digest looks at four ways to ensure your work has meaning—and positively affects your organization. You’ll find an explanation of why B2B marketing and B2C marketing are different species, and a guide to creating metrics for social media campaigns. Get tips for communicating the […]

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TDA Group Content Happy Hour: Ready, aim, publish – 5 tips for content that hits the mark

Timing is everything when it comes to content that connects. This week’s content marketing digest focuses on best practices for aiming content—and hitting the marketing ROI bulls-eye. You’ll get briefed on where content marketing fits into your overall plan and learn why B2B prospects are becoming moving targets on Twitter. You’ll also find stories about […]

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TDA Group Content Happy Hour: Standing Out on YouTube

How do you compete with the 100 hours of video YouTube says is uploaded to the site every minute? This week’s news digest looks at getting audiences to actually watch business videos—instead of being distracted by Justin Bieber, funny animals, sports clips, and the items your competitors post. You’ll find tips for boosting traffic, research […]

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TDA Group: Is the future of marketing wearable?

From Google Glass and smart watches to virtual reality headsets and smart shoes, wearable tech just might become the next content delivery channel. Watch our recap of the recent Wearables DevCon in San Francisco, where we talked to exhibitors about technology that may adorn your target audiences in the future. Highlights of our field trip […]

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