Archive | June, 2014

TDA Group Content Happy Hour: 5 practical tips for bread-and-butter marketing

This week, we’re looking at tactical, day-to-day content marketing. You know: the bread and butter of audience building, lead generation, and repeat business—not to mention overall operational efficiency. Find content attributes execs find compelling, see how fast mobile users open promo emails, and new ways to connect with Facebook audiences. Plus, get suggestions for integrating […]

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7 Outstanding Content Marketing Tips for Small Business

We’ve all heard that Content is King when it comes to SEO and making sure that your website shows when someone searches for your products/ services. We’ll I just ran across a nice article that I thought I’d share regarding content… Small businesses have historically been slow to adopt the content marketing strategies that corporate […]

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We Must Disrupt the Traditional Marketing Model

Over the past two and a half years, I’ve spent an inordinate amount of time reviewing, analyzing, writing and presenting content that deals directly with business trends. One of the recurring themes is directly related to the complete  dismantling of the traditional marketing organization and business model – the connected customer journey.  We are experiencing […]

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Leave Web Design to The Real Pros

I’m often asked the question, “Why should I hire a company to build my website for me when there are so many ways that I can do it myself”? Well I just read a great article on this in the June issue of Website Magazine and thought I’d share it: With plenty of website builder […]

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TDA Group Content Happy Hour: 5 tips for scoring more goals

Scoring goals in content marketing doesn’t happen by itself. Read this World Cup-themed edition of our weekly digest for tips about setting yourself up to win in social, search, and video venues. You’ll see stories about avoiding the penalty of unshared content, pressing your advantage on Facebook, understanding the Google Analytics pitch, and turning videos […]

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TDA Group Content Happy Hour: Summer school for content marketers

School’s out, but there’s always something new for content marketers to learn. This week’s digest features tips that may help you stay sharp throughout the rest of the year. You’ll get help with assessing your content marketing efforts, learn what top conversion rate performers do differently, understand the importance of a good story, and make […]

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TDA Group: The Winning Formula of Integrated Marketing

Cost-effectiveness never goes out of style, and that makes the integrated marketing approach ideal for marketers tasked with managing tight budgets and delivering more quantifiable returns. Integrated marketing maximizes ROI and reduces inefficiencies. It also aligns, supports, and feeds each stage of the sales cycle. This approach, which views effective marketing as the sum of […]

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