Archive | July, 2014

How to find your USP

These days, just being ‘good enough’ isn’t good enough. If you want success you need to tell people what makes you special – your ‘unique selling proposition’, or USP. Here are some ways to explain why customers should choose you. You’re the only one What your business does, or sells, is unique – there isn’t […]

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TDA Group Content Happy Hour: More ways to excel at demanding marketing jobs

Feel like a jack-of-all-trades? No wonder. Effective content marketers must excel at a variety of tasks in numerous settings—and on multiple platforms. This week’s digest looks at recent developments that can make you more effective. You’ll discover which brands publish the most influential content on LinkedIn, find out what prevents content from going viral, view […]

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