Archive | September, 2014

TDA Group Content Happy Hour: Joining the mobile video party

Want to be the life of the marketing party? Mix mobile with video. Discover how smartphones and tablets are transforming video viewing habits in this week’s edition of our content marketing news digest. You’ll also find stories about a new YouTube viewer analytics tool, measuring and achieving campaign greatness, wooing brand journalists, and understanding the […]

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TDA Group Content Happy Hour: Being creative and credible

Oh, you wacky B2B content marketer. You’re on a quest to mix the right blend of originality that compels with believability that sells. Find recipes for concocting the heady combo in this week’s edition of our content marketing news digest. You’ll discover some of the ingredients that go into content integrity, a formula for avoiding […]

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TDA Group Content Happy Hour: What’s the story? And how are you telling it?

Your task? Ensure compelling content. That’s why this week’s digest looks at the latest news about sharpening storytelling skills. You’ll learn how to develop content through a five-part framework and get media company secrets that boost content marketing success. Plus, see how to turn your sales folks into decent storytellers, uncover 26 ways to jump-start […]

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