Archive | October, 2014

TDA Group Content Happy Hour: Dodging spooky challenges

Content marketing can appear downright scary this time of year. Halloween signals a frantic race toward meeting end-of-year objectives, frenzied efforts to use or find budgets, and the chilling pressure to plan for next year. Besides, what the heck will you wear to the office costume lunch today? You may find answers to these haunting […]

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TDA Group Content Happy Hour: Hey, look at me!

Having trouble getting prospects to focus on you? This edition of our content marketing news digest serves up recent items about getting audiences to pay attention to what you have to say. See lessons to be learned from the way mobile devices are driving new demand for digital newspaper content. Observe tips for clearing up […]

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TDA Group Content Happy Hour: Looking good while juggling tasks

Face it: Most content marketers are expected to perform a growing number of tasks simultaneously—and look good at it. This week’s news digest examines stories about appearing polished and assured while juggling critical tactical and strategic tasks. Read on for video marketing strategy tips, ideas for optimizing web content with social intelligence, and a primer […]

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Death to the eBook Long Live Research

This was originally posted to the LinkedIn publishing platform – Pulse.  I’m getting pretty tired of regurgitated content. Period. I think all of us in the “content marketing” world is to blame. From “10 Tips to Killer Lead Generation” to “5 Ways to be Better at Everything” we have officially bastardized the idea of great […]

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TDA Group Content Happy Hour: Planning for soaring success

Want to ascend to new heights? You’ll need strong-as-steel plans to rise above the competition and market noise. This week’s digest leaps to an article about structuring content sequencing, and then zooms toward stories that cover best practices for strategy documentation, maximizing Twitter timing, and bridging the content marketing divide. Plus, read how mere mortals […]

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