Archive | December, 2014

TDA Holiday Gift Guide for Year-Round B2B Content [VIDEO]

What lasts longer than a holiday fruitcake and is far more satisfying? We’re sure it’s content. Watch our holiday greeting video, which includes a rundown on the content items to add to your wish list—or give to marketers who have been exceptionally good. Unlike fruitcake, content is a perfect gift any time of year, and […]

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The Journey Is About Change – Goodbye Salesforce

It has been almost three years since I joined the ranks of ExactTarget after leaving an agency I helped start in 2007. Calling my time here an adventure would be a gross understatement. Because of Scott Dorsey’s leadership (and many more people… too many to name) we witnessed the buying of two companies, an IPO and […]

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TDA Group Content Happy Hour: Gifts that keep on giving

Now that Black Friday is history, carols fill the shopping malls and Christmas lights are up. Read this week’s Content Happy Hour to learn how the right content can become a gift that keeps on giving. Discover how you can turn tactical content into strategic opportunities, see how data-driven personalization can impact ROI, get tips […]

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