Archive | April, 2015

TDA Group: 4 components of an effective success story

If your business is similar to most IT companies, success stories are likely to be the most valuable marketing content you can produce. Done right, these stories overcome skepticism, shorten sales cycles, and help close deals. This form of sales literature provides real-world evidence of how a product or service makes a difference. The best […]

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TDA Group Content Happy Hour: Feeding audience appetites

Just what do audiences crave? This week’s digest explores how marketers can modify their menus to meet changing media consumption habits. Read about mobile’s huge impact on everything from newspapers to search, and find out why Google’s “mobile-friendly” update may make some content hard to digest. You’ll also discover what makes leading social media management […]

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TDA Group Content Happy Hour: More ways to get noticed

Content doesn’t go viral on its own. This week’s news digest looks at tips for addressing the perennial problem of getting content read, viewed, heard, and shared. You’ll read about a LinkedIn tool designed to encourage others to share the content your team creates, as well as a helpful primer on solving some of the […]

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TDA Group: How to fix 6 common content problems—and boost sales

If your marketing programs aren’t helping accelerate sales, you almost certainly have the content problem. Typically, the malady has at least one of six symptoms—and can usually be resolved quickly. As always, recognizing the problem is the first step toward recovery. How many content problem symptoms does your company have? Symptom #1: Too little content. […]

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TDA Group Content Happy Hour: Wowing your audiences

This week’s content marketing digest is full of ideas for captivating the people you need to influence. You’ll first see a handy public speaking cheat sheet for planning, practicing, and delivering the perfect speech. Then, discover why just being yourself can contribute to business success and learn what your writing says about your personality. Plus, […]

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Get the most from your website

It is amazing to those who use the internet on a regular or semi-regular basis to discover that there are still businesses on the face of the earth that have no online presence. And we’re referring to the businesses here that cannot be found by searching on a tablet or Smartphone, or whose websites are […]

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The Power of Email Marketing

In this day and age, email marketing is one of the most powerful marketing tools out there. Everyday around the world people are using email for business and pleasure. In addition to making it easier to reach many people at once, email is also extremely affordable. Also, with email marketing, it is easier to reach […]

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Mobile Optimization – Is it important?

If you have a website, you need Mobile Optimization now more than ever. This is one of the mainstays of doing business in the virtual environment and small businesses stand to benefit immensely from this SEO technique, in more ways than large businesses would.  Only 14 of the top 20 businesses in the U.S. have […]

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