Archive | March, 2016

TDA Group March Marketing Madness: 4 trends to watch

  Thanks to a roster of Fortune 500 high-tech clients, our content marketing firm has a courtside view of high-tech marketing champs in action. And at this time of year—when we’re not interrupted by the NCAA basketball tournament—we typically get a good sense of emerging trends that will define B2B marketing winners for the rest […]

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TDA Group: 6 ingredients of case studies that deliver results

The universal human instinct to seek out the opinions of others explains why case studies continue to be one of the most effective content marketing tactics—when assembled the right way. People want to know why others purchase a product or service, and validation from a happy customer goes a long way toward leading prospects down […]

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Thoughts on Technology and Digital Marketing

The majority of my time on the road is spent discussing technology trends that are transforming the way society lives, works and plays. For modern businesses, change management is the only thing that keeps you relevant. In order to survive, businesses must transition to a world where the consumer is in charge and the experience reigns […]

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TDA Group Content Happy Hour: Directing new feats of marketing

Your programs and campaigns don’t take off by themselves. They need direction and soaring content, as you’ll see in this week’s content marketing news digest. Discover the traits of successful CMOs, learn why a venerable television broadcaster is ditching some advertising in favor of content marketing, and find a guide for using content for account-based […]

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