Archive | May, 2016

TDA Group: Using smart papers for intelligent tech marketing

  Marketing high-tech products always comes with a special kind of challenge. How do you grab attention and build excitement about a solution while still communicating enough technical information to be credible? That task brought IBM to TDA seeking help with messaging and marketing its IBM® Spectrum Storage™ Suite software—a software defined storage solution capable […]

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TDA Group: The cloud is changing B2B marketing

My friend, colleague, and client, Carl Naessans from Telstra, posted a startling blog article about the changing landscape of enterprise sales. In this post, he mentions a recent Forrester study that predicts our economy will employ about a million fewer B2B salespeople in 2020 than it does today. Think about that: a million fewer B2B […]

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