Marketing high-tech products always comes with a special kind of challenge. How do you grab attention and build excitement about a solution while still communicating enough technical information to be credible? That task brought IBM to TDA seeking help with messaging and marketing its IBM® Spectrum Storage™ Suite software—a software defined storage solution capable […]
Archive | May, 2016
TDA Group Content Happy Hour: How are big names making a digital splash?
Is your digital marketing creating the impact you want? This week’s digest leaps into suggestions for making bigger waves. Read on for branding tips from an A-list celebrity and marketing strategy lessons from a legendary jazz musician. You’ll also find a primer on video-driven social media dominance, and get an inside look at a first-of-its-kind […]
TDA Group: The cloud is changing B2B marketing
My friend, colleague, and client, Carl Naessans from Telstra, posted a startling blog article about the changing landscape of enterprise sales. In this post, he mentions a recent Forrester study that predicts our economy will employ about a million fewer B2B salespeople in 2020 than it does today. Think about that: a million fewer B2B […]