Is your digital marketing creating the impact you want? This week’s digest leaps into suggestions for making bigger waves. Read on for branding tips from an A-list celebrity and marketing strategy lessons from a legendary jazz musician. You’ll also find a primer on video-driven social media dominance, and get an inside look at a first-of-its-kind branded mini-magazine. Plus, examine the inner workings of Upworthy’s video-first operation, and see how Twitter’s newly organized “popular tweets” feature can help you create ripples like the big names.
4 social media lessons from Beyoncé
By Charmaine Riley at Ragan’s PR Daily
How did Beyoncé become the fifth most-followed person on Instagram? Quality content, persistence, and relevance are among the key ingredients of her digital media success. See how this mega-pop star has mastered social media to build her brand and empire.
The Miles Davis Approach to Content Marketing Strategy
By Jason Miller at Content Marketing Institute
What lessons can a jazz musician offer content marketers? Miller looks at how the Miles Davis approach can help improve your results, daddy-o.
National Geographic Readies First Instagram Video Series for Its 49 Million Followers
By Jason Lynch at Adweek
Tactical execution is one thing. Understanding the changing pace of media and culture is another. As the top media brand on Instagram with more than 49 million followers, perhaps no big brand is more adept at this than National Geographic. Learn about the latest initiatives from this digital powerhouse, including a major virtual reality play.
The Story Behind Sports Illustrated’s Gatorade-Branded Mini Magazine
By E.J. Schultz at Advertising Age
Digital isn’t the only pond where you can make a splash. Gatorade is going back to the basics, using print for a first-of-its-kind branded mini-magazine with Sports Illustrated. Schultz goes beyond the headlines to reveal the vision behind the strategy.
A Q&A With Upworthy’s Head of Video
By Liam Corcoran at NewsWhip
Upworthy’s social-first video campaign is a superb example of how to capitalize on digital platforms. This revealing interview with Upworthy’s vice president and general manager offers insight into the publisher’s online tactics, which has helped its video business soar to more than 200 million Facebook video views.
Twitter begins grouping popular tweets your friends have liked
By Ken Yeung at VentureBeat
To keep up with Facebook and other digital rivals, Twitter has improved its tailored suggestions to remind your followers why your content is important. Read on for details.