Author Archive | Dana VanDen Heuvel

Thought Leaders Go First

Do you dare to go first? Going first is often a daring proposition. In cycling, for example, the one out in front is subject to the headwinds. In politics the one out in front is subject to the most scrutiny.  In just about every walk of life, ‘going first’ can seem fraught with peril. However, […]

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The Power of Three in Marketing & Communications

The point of today’s moxie is that I feel there’s something that helps us as marketers make sense of our world, streamline our processes, make better decisions and achieve better outcomes and it has nothing to do with a new media marketing tactic, but rather is based on a simple approach and a simple number.  Three. […]

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Industry Insights: Healthcare Social Media Advertising

Industry insights is a blog series that we publish to share key marketing insights with the markets that we serve such as healthcare, fitness, B2B manufacturing, banking and financial services, publishing and professional services. I love social media success stories as much as the next person, but they’re especially fruitful when they’re in an industry we […]

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Your Daily Dose of Pinterest Part I – Introduction

Have you succumbed to the Pinterest Craze yet? If not, you’re soon to be in the minority. New subscribers are piling up by the millions, and users are spending an astronomical amount of time on the site. A recent stat showed that Pinterest generates more monthly usage than Twitter, LinkedIn, and Google+ combined! For anyone […]

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6 Tips for Handling Negative Comments Like a Pro

One of the biggest challenges in social media marketing is giving up complete control of your message. When you create a Facebook page or Twitter account, you expose your company to the opinions of the general public. Pretty much anything goes. But the truth is, even if your company chooses not to participate in social […]

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Conduct a Social Media Barriers Premortem Exam

For the last few years, PRWeek has put out their Social Media Survey report which looks at how PR professionals view social media in the enterprise. There aren’t many surprises, but there are some really good data points.  For example, the survey found that 49% of companies do not have a specific approach regarding the […]

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