Author Archive | Kathy Tito

Marketing Automation: A Catalyst for B2B Tech Sales Alignment

Jeff Ernst, Principal Analyst at Forrester Research, explains that Marketing Automation can help move your lead development process from the bunny slopes to the black diamond zone. Kathy Tito: Jeff, how does Forrester define marketing automation, and what are some key vendors that you follow in this area?  Jeff Ernst: Forrester defines marketing automation in […]

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Social Media in Analyst Relations: Hot or Not?

I recently had the pleasure of interviewing Judith Rothrock, senior marketing executive and analyst relations expert for B2B technology firms. She shares her experience on the state of the art of analyst relations in 2011, and how social media may, or may not, fit in. Kathy Tito: What can you tell us about the state […]

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Social Media: How a Top Salesperson Stays on Top of Her Game

I recently interviewed Jill Rowley, mother of four and  leading salesperson at marketing automation vendor Eloqua, to get her take on how she uses social media to stay on top of her sales game. As I’ve explained in previous posts, you don’t have to be a writer yourself in order to participate in social media. Jill takes advantage of […]

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6 Small-town Sensibilities to Boost your Social Media Impact

What are the methods behind the followers? As more of our B2B colleagues jump into the social media pool, we quickly begin to see who is making a splash, while others tread water or stay on dry land. Some participants develop a supportive online community with apparent ease. They converse with their growing online network […]

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