Author Archive | Kyle Lacy

Why Must We Constantly Strive to Impress?

Is it safe to say that many of us care greatly about our image and opinion other people hold about us? If you don’t… I think you are lying. There are a chosen few in the world that actually do not care. I’m definitely not one of them. I’ve written in the past of the power […]

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Why Must We Constantly Strive to Impress?

Is it safe to say that many of us care greatly about our image and opinion other people hold about us? If you don’t… I think you are lying. There are a chosen few in the world that actually do not care. I’m definitely not one of them. I’ve written in the past of the power […]

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What I’ve Learned After 2 Years of Working for the Man

It really depends on the circle but there is usually a negative stigma associated with working for someone… not owning your destiny… “working for the man.” I think it mainly comes from the start-up scene, for understandable reasons, but it still exists. It may also be the websites I frequent or the articles I choose to […]

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2500 Marketers and Their Plans for 2014

Many of you know that I help lead many of the efforts associated with content marketing and research at ExactTarget. On a daily basis, I have the distinct pleasure to work with the brightest minds in digital marketing and today was special. We launched one of the largest and most comprehensive reports over the planning […]

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Technology Trends That Will Forever Change Marketing in 2014

It is difficult to find a year that mirrors the amount of change that was experienced in the world of marketing technology / consumer behavior world than 2013. The rise in mobile consumption and commerce is staggering. However, it is important that we truly understand the changes that are ongoing in the world of marketing […]

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Trends Shaping the New World of Marketing #Video

I had the pleasure of co-hosting a Salesforce Live segment at Dreamforce with Scott Roth (VP, Global Marketing at ExactTarget) and Daniel Incandela (Senior Director, Global Digital Marketing at ExactTarget) talking about the trends that are shaping the world of marketing. Watch the video. It is definitely twelve minutes well spent. Read Original Post

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5 Reasons You Should Rebrand Now

It is important to understand what we mean by “branding” before diving into the warning signs. I would like to take an excerpt from one of my favorite branding books, Emotional Branding by Marc Gobe. The book is still a staple to understanding the concepts of emotional branding and marketing, even though it was written […]

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7 Habits of Highly Successful Digital Marketers

There are a myriad of self-help books out there talking about the seven habits of highly effective people/teens/dogs. So I have jumped on the bandwagon and have created a 7-step guide to marketing effectiveness. Now I don’t promise miracles, but I’ve noticed that the most successful marketers have got into these seven great habits. So […]

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A Guide to Marketing on Tumblr

The next big thing to hit the shelves of digital marketing is a site called Tumblr. Despite the peculiar name, it pulled a massive amount of news when acquired by Yahoo for over $1 Billion dollars earlier this year (yep, that’s a billion). Is it the next big thing in digital marketing? We have yet […]

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Quit Selling Vapor – Marketing is About Data, Not Emotion

“I’ve since come to realize that empathy is related to understanding someone’s emotional state or feelings, whereas perspective taking is much more cognitive and analytical—it’s understanding someone’s interests. I think interests is the key word here. The facts say that both perspective taking and empathy can enhance your understanding of someone else, but if you […]

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