Author Archive | Kyle Lacy

Where Have I Been? Update and New Content

This blog has been quiet and for good reason. I’ve spent most of my time and energy running marketing at OpenView, a venture capital firm based in Boston. Oh and helping raise a beautiful baby boy. Cuteness everywhere. The marketing team at OpenView is tasked with the overall marketing strategy of the firm which includes […]

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Thoughts on Technology and Digital Marketing

The majority of my time on the road is spent discussing technology trends that are transforming the way society lives, works and plays. For modern businesses, change management is the only thing that keeps you relevant. In order to survive, businesses must transition to a world where the consumer is in charge and the experience reigns […]

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Lyft vs Uber: When Brand Marketers Ruin Marketing

I’ve been an Uber user for years. When I first discovered the app it completely transformed the way I traveled. I no longer had to worry about whether I could get a cab or whether they accepted credit cards. It wasn’t surprising if I dropped over $500 a week on Uber when traveling for Salesforce […]

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Why You Must Embrace Continuous Rapid Improvement or Slowly Die

The rate of change we experienced at ExactTarget between 2012-2014 was mind-boggling but could never compare to the earlier days of the company. Over the past year at OpenView,  I’ve learned that the period of time between early stage and expansion stage for a software company is rapid, stressful and continuous. Not to say that […]

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Why True Value-Add Services Matter in Venture Capital

In a post published on VentureBeat, Christian Claussen, a managing partner at European VC firm Ventech, condemned all value-add VC models. In his post, likely a response to articles supporting the model from OpenView founding partner Scott Maxwell as well as Brad Feld and Marc Andreessen, Claussen proceeds to pick apart VC value-add from every […]

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Do You Have to Be Crazy to Change the World?

Steve Jobs. Genghis Khan. Alan Turing. What do they have in common? Steve Jobs – see iPhone. Itunes. MacBook. Apple. I don’t really have to go into detail do I? Through violence and extreme cunning, Genghis Khan disrupted the entire thought-process of the ancient world. He established the first known dynasty that encouraged religious freedom […]

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The Journey Is About Change – Goodbye Salesforce

It has been almost three years since I joined the ranks of ExactTarget after leaving an agency I helped start in 2007. Calling my time here an adventure would be a gross understatement. Because of Scott Dorsey’s leadership (and many more people… too many to name) we witnessed the buying of two companies, an IPO and […]

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Death to the eBook Long Live Research

This was originally posted to the LinkedIn publishing platform – Pulse.  I’m getting pretty tired of regurgitated content. Period. I think all of us in the “content marketing” world is to blame. From “10 Tips to Killer Lead Generation” to “5 Ways to be Better at Everything” we have officially bastardized the idea of great […]

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Seven Trends Transforming Customer Communication (Presentation)

This is an excerpt from an excellent post written by Drew Beechler on the ExactTarget Marketing Cloud blog. It is a synopsis of my seven trends presentation given last week at our Connections digital marketing conference.  1. Moments Matter Take advantage of every experience the customer has with your brand no matter what the interaction is […]

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