It is important to understand what we mean by “branding” before diving into the warning signs. I would like to take an excerpt from one of my favorite branding books, Emotional Branding by Marc Gobe. The book is still a staple to understanding the concepts of emotional branding and marketing, even though it was [...]
There are a myriad of self-help books out there talking about the seven habits of highly effective people/teens/dogs. So I have jumped on the bandwagon and have created a 7-step guide to marketing effectiveness.
Now I don’t promise miracles, but I’ve noticed that the most successful marketers have got into these seven great habits. So I’m [...]
The next big thing to hit the shelves of digital marketing is a site called Tumblr. Despite the peculiar name, it pulled a massive amount of news when acquired by Yahoo for over $1 Billion dollars earlier this year (yep, that’s a billion).
Is it the next big thing in digital marketing? We have yet to [...]
“I’ve since come to realize that empathy is related to understanding someone’s emotional state or feelings, whereas perspective taking is much more cognitive and analytical—it’s understanding someone’s interests. I think interests is the key word here. The facts say that both perspective taking and empathy can enhance your understanding of someone else, but if you [...]
I have the pleasure of chatting it up with Jay Baer, New York Time’s best selling author and head honcho over at Convince & Convert, weekly concerning digital marketing news and trends. Most of the videos are published over at the ExactTarget blog and on our YouTube account. I would encourage you to [...]
The power of Twitter has long been studied as an influencer on public opinion, financial governments, and government. While no clear answer has been drawn, we witnessed a gigantic leap on Tuesday. Carl Icahn, billionaire investor and one who “makes money studying natural stupidity,” used Twitter to reveal his opinion and ownership of Apple stock. “We [...]
The power of Twitter has long been studied as an influencer on public opinion, financial governments, and government. While no clear answer has been drawn, we witnessed a gigantic leap on Tuesday. Carl Icahn, billionaire investor and one who “makes money studying natural stupidity,” used Twitter to reveal his opinion and ownership of Apple stock. [...]
There is a question as common and as old as Shakespeare, “to be or not to be”. Whether Will intended this for business or not it can be applied. I’m not the first to say that sometimes I find myself struggling with where to focus my attention and energy. In this modern day the question becomes [...]
Yes and no.
No, if you automate your DMs (i.e. write generic DMs to respond to anyone who follows you). There’s nothing more annoying than getting a DM from someone that says:
“Thanks for following me. I look forward to reading your tweets.”
“Download a free copy of my ebook, ‘How to Supercharge Your Network Into a Profit [...]
We know that things are changing. I’m beginning to notice one industry changing faster than the rest… retail. The global retail brand’s consumer has/is evolving with the advent of new technology and channels. And with new channels…. comes the need to change strategy and tactics. With more marketing metrics and tactics than ever before, modern [...]