Author Archive | Kyle Lacy

The Journey Is About Change – Goodbye Salesforce

It has been almost three years since I joined the ranks of ExactTarget after leaving an agency I helped start in 2007. Calling my time here an adventure would be a gross understatement. Because of Scott Dorsey’s leadership (and many more people… too many to name) we witnessed the buying of two companies, an IPO and […]

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How to Supercharge Your Content Marketing Strategy with RSS

Content Marketing is one of those ever-changing fields of study that is constantly evolving with the demands of the masses. Historically speaking, the very first form of mass content dispersal was made possible with the printing press. Large, human operated mechanical machines printed the very first ‘copy’. Today, reaching out to a nation is reduced […]

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How to Supercharge Your Contact Marketing Strategy with RSS

Content Marketing is one of those ever-changing fields of study that is constantly evolving with the demands of the masses. Historically speaking, the very first form of mass content dispersal was made possible with the printing press. Large, human operated mechanical machines printed the very first ‘copy’. Today, reaching out to a nation is reduced […]

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Join Me at Spark Talks on Wednesday October 8th

I’m extremely fortunate to have the opportunity to speak at Spark Talks this Wednesday, October 8th. It is definitely a different format and out of my normal comfort zone. This is a timed talk of ten minutes! I think they will actually cut me off if I go over. I’m really looking forward to presenting […]

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How Does Our Site Load This Fast?

Have you noticed how fast this site loads? Here’s a speed test I just ran: Go ahead and test it out, here are a few site speed testing services you can try: Pingdom Tools GTMetrix WebPageTest So what’s the secret sauce? Well it’s none other than SiteGround’s GoGeek hosting package. If you’ve been involved in […]

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Death to the eBook Long Live Research

This was originally posted to the LinkedIn publishing platform – Pulse.  I’m getting pretty tired of regurgitated content. Period. I think all of us in the “content marketing” world is to blame. From “10 Tips to Killer Lead Generation” to “5 Ways to be Better at Everything” we have officially bastardized the idea of great […]

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Seven Trends Transforming Customer Communication (Presentation)

This is an excerpt from an excellent post written by Drew Beechler on the ExactTarget Marketing Cloud blog. It is a synopsis of my seven trends presentation given last week at our Connections digital marketing conference.  1. Moments Matter Take advantage of every experience the customer has with your brand no matter what the interaction is […]

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Technology Trends Disrupting Consumer Behavior

I spend much of my time on the road discussing technology trends that are changing the way consumer’s communicate with each other and brands. The amount of change that has occurred over the past year is staggering. We have witnessed the introduction of everything from the Uber API to Amazon drones, all having the power […]

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8 Powerful Leadership Lessons from @ScottDorsey

I’ve been meaning to write this post for the past couple of years and I finally had a reason to do so. As many of you know, Scott Dorsey has officially left as CEO of the Salesforce ExactTarget Marketing Cloud. He is turning over the leadership reigns of the company he co-founded over a decade […]

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We Must Disrupt the Traditional Marketing Model

Over the past two and a half years, I’ve spent an inordinate amount of time reviewing, analyzing, writing and presenting content that deals directly with business trends. One of the recurring themes is directly related to the complete  dismantling of the traditional marketing organization and business model – the connected customer journey.  We are experiencing […]

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