Author Archive | Kyle Lacy

Technology Trends Disrupting Consumer Behavior

I spend much of my time on the road discussing technology trends that are changing the way consumer’s communicate with each other and brands. The amount of change that has occurred over the past year is staggering. We have witnessed the introduction of everything from the Uber API to Amazon drones, all having the power […]

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8 Powerful Leadership Lessons from @ScottDorsey

I’ve been meaning to write this post for the past couple of years and I finally had a reason to do so. As many of you know, Scott Dorsey has officially left as CEO of the Salesforce ExactTarget Marketing Cloud. He is turning over the leadership reigns of the company he co-founded over a decade […]

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We Must Disrupt the Traditional Marketing Model

Over the past two and a half years, I’ve spent an inordinate amount of time reviewing, analyzing, writing and presenting content that deals directly with business trends. One of the recurring themes is directly related to the complete  dismantling of the traditional marketing organization and business model – the connected customer journey.  We are experiencing […]

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We Must Disrupt the Traditional Marketing Model

Over the past two and a half years, I’ve spent an inordinate amount of time reviewing, analyzing, writing and presenting content that deals directly with business trends. One of the recurring themes is directly related to the complete  dismantling of the traditional marketing organization and business model – the connected customer journey.  We are experiencing […]

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4 Ways to Success in Mobile Marketing

Conversations in the media about the mobile market tend to focus on that which can be measured — including revenue potential, number of users and amount of competition. But the role of the marketer reaches far deeper: How to translate and “sync” those quantitative opportunities with the qualitative and far less tangible aspects of mobile […]

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Why Must We Constantly Strive to Impress?

Is it safe to say that many of us care greatly about our image and opinion other people hold about us? If you don’t… I think you are lying. There are a chosen few in the world that actually do not care. I’m definitely not one of them. I’ve written in the past of the power […]

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Why Must We Constantly Strive to Impress?

Is it safe to say that many of us care greatly about our image and opinion other people hold about us? If you don’t… I think you are lying. There are a chosen few in the world that actually do not care. I’m definitely not one of them. I’ve written in the past of the power […]

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Why Must We Constantly Strive to Impress?

Is it safe to say that many of us care greatly about our image and opinion other people hold about us? If you don’t… I think you are lying. There are a chosen few in the world that actually do not care. I’m definitely not one of them. I’ve written in the past of the power […]

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What I’ve Learned After 2 Years of Working for the Man

It really depends on the circle but there is usually a negative stigma associated with working for someone… not owning your destiny… “working for the man.” I think it mainly comes from the start-up scene, for understandable reasons, but it still exists. It may also be the websites I frequent or the articles I choose to […]

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