Author Archive | Kyle Lacy

Join Me at Spark Talks on Wednesday October 8th

I’m extremely fortunate to have the opportunity to speak at Spark Talks this Wednesday, October 8th. It is definitely a different format and out of my normal comfort zone. This is a timed talk of ten minutes! I think they will actually cut me off if I go over. I’m really looking forward to presenting […]

Continue Reading

How Does Our Site Load This Fast?

Have you noticed how fast this site loads? Here’s a speed test I just ran: Go ahead and test it out, here are a few site speed testing services you can try: Pingdom Tools GTMetrix WebPageTest So what’s the secret sauce? Well it’s none other than SiteGround’s GoGeek hosting package. If you’ve been involved in […]

Continue Reading

Death to the eBook Long Live Research

This was originally posted to the LinkedIn publishing platform – Pulse.  I’m getting pretty tired of regurgitated content. Period. I think all of us in the “content marketing” world is to blame. From “10 Tips to Killer Lead Generation” to “5 Ways to be Better at Everything” we have officially bastardized the idea of great […]

Continue Reading

Seven Trends Transforming Customer Communication (Presentation)

This is an excerpt from an excellent post written by Drew Beechler on the ExactTarget Marketing Cloud blog. It is a synopsis of my seven trends presentation given last week at our Connections digital marketing conference.  1. Moments Matter Take advantage of every experience the customer has with your brand no matter what the interaction is […]

Continue Reading

Introducing the free Feed Creator Service

The Feed Creator is a tool that you can use to create RSS feeds from webpages that do not provide their own feed. Couple this with WP RSS Aggregator and you will be able to import content from virtually any page on the web! Best of all it’s easy to use! All you need is […]

Continue Reading

Technology Trends Disrupting Consumer Behavior

I spend much of my time on the road discussing technology trends that are changing the way consumer’s communicate with each other and brands. The amount of change that has occurred over the past year is staggering. We have witnessed the introduction of everything from the Uber API to Amazon drones, all having the power […]

Continue Reading

RSS and Duplicate Content – What You Need to Know

Really Simple Syndication, or as we call it – RSS, is one of the easiest methods of distributing and curating tons of content, across the Internet. From the reader’s perspective it’s a matter of adding the feed URL to the RSS reader and that’s it. For the publisher who’s using a Content Management System (CMS) […]

Continue Reading

RSS is Not Dead – Why RSS is Here to Stay

RSS as we all know is one of the oldest and most powerful weapons of mass content distribution for publishers and mass content consumption for readers. Launched back in 1999, RSS has seen a tremendous rise in the past decade. Since the dawn of social media and the boom of email marketing, RSS has been […]

Continue Reading

Full Text RSS Feeds Add-On Launched

We have some very exciting news for you today; the launch of our very own Full Text RSS Feeds service. This service will fetch the full content from feeds which only provide an excerpt by default. There are no limits on items per feed source and this service has been designed especially to work with […]

Continue Reading

8 Powerful Leadership Lessons from @ScottDorsey

I’ve been meaning to write this post for the past couple of years and I finally had a reason to do so. As many of you know, Scott Dorsey has officially left as CEO of the Salesforce ExactTarget Marketing Cloud. He is turning over the leadership reigns of the company he co-founded over a decade […]

Continue Reading