Author Archive | Leon Spencer

Get the most from your website

It is amazing to those who use the internet on a regular or semi-regular basis to discover that there are still businesses on the face of the earth that have no online presence. And we’re referring to the businesses here that cannot be found by searching on a tablet or Smartphone, or whose websites are […]

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The Power of Email Marketing

In this day and age, email marketing is one of the most powerful marketing tools out there. Everyday around the world people are using email for business and pleasure. In addition to making it easier to reach many people at once, email is also extremely affordable. Also, with email marketing, it is easier to reach […]

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Mobile Optimization – Is it important?

If you have a website, you need Mobile Optimization now more than ever. This is one of the mainstays of doing business in the virtual environment and small businesses stand to benefit immensely from this SEO technique, in more ways than large businesses would.  Only 14 of the top 20 businesses in the U.S. have […]

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4 Local SEO Tips Every Small Business Should Know

Every business owner wants their website to get the top rank on Google search results. But make no mistake: getting and maintaining the top rank on search engine results requires a lot of hard work. Where there is difficulty, however, opportunity follows. If you are a small business owner who wants to increase your local […]

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How to Craft the Perfect Email Subject Line

Most of us have been in this unenviable scenario: you are composing an e-mail and find yourself staring blankly at the blinking cursor on the subject field, thinking, “What the heck is my subject?” This situation can be especially problematic if you are a business owner trying to get the word out about your offer, […]

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How to find your USP

These days, just being ‘good enough’ isn’t good enough. If you want success you need to tell people what makes you special – your ‘unique selling proposition’, or USP. Here are some ways to explain why customers should choose you. You’re the only one What your business does, or sells, is unique – there isn’t […]

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7 Outstanding Content Marketing Tips for Small Business

We’ve all heard that Content is King when it comes to SEO and making sure that your website shows when someone searches for your products/ services. We’ll I just ran across a nice article that I thought I’d share regarding content… Small businesses have historically been slow to adopt the content marketing strategies that corporate […]

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Leave Web Design to The Real Pros

I’m often asked the question, “Why should I hire a company to build my website for me when there are so many ways that I can do it myself”? Well I just read a great article on this in the June issue of Website Magazine and thought I’d share it: With plenty of website builder […]

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SMART Goal Setting in 2015

SPECIFICMEASURABLEACTION_ORIENTEDREALISTICTIME-BOUND Keep these words in mind when setting your goals! This is the time of year (the week between Christmas and New Year’s) that I typically reflect on the past year and set goals for the coming year.  It helps me to clear away the past and get excited about the new adventures of the […]

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