Leon is an Interactive marketing and advertising professional and has broad experience in all aspects of marketing with special emphasis in online, mobile and social media. See full bio
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SocialMediopolis and our sister LinkedIn group, Social Media Marketing, has just passed the 300,000 member mark. That makes us the 4th largest group on LinkedIn and the LARGEST professional social media marketing group on the planet. It is quite an accomplishment that we can all be proud of. BUT, it is just the beginning! I [...]
The Internet lit up with news of the killing of Osama Bin Laden. Google said the search for his name wen well over 100 million by 10am the first day! Wow. But it got me thinking about the digital legacy that he has left. While he is gone, his videos, broadcasts and podcasts live on, [...]
I don’t watch reality shows. I hate them. In fact, I don’t watch a lot of television at all. I prefer films, which is much more true to life than so-called ‘reality shows’. Good films require verisimilitude, a close resemblance to reality, whereas reality shows require a deconstruction of reality and a dramatic exaggeration of [...]
SocialTwist.com, a social media marketing company, conducts an annual survey with over 1,000,000 social actions analyzed. It’s 2010 Trends report was just released and immediately Fast Company magazine picked out a controversial fact: Twitter is apparently trouncing Facebook when it comes to advertising results. Here is the article from Fast Company magazine:
Behavioral targeting is all the rage these days, and for good reason in general. The caveat is just that, however: in general. When it works, it works great, creating greater recall, brand lift and ROI. However, when it doesn’t work, it REALLY doesn’t work, and can lead to serious concerns over privacy issues. In fact, [...]
