SocialMediopolis and our sister LinkedIn group, Social Media Marketing, has just passed the 300,000 member mark. That makes us the 4th largest group on LinkedIn and the LARGEST professional social media marketing group on the planet. It is quite an accomplishment that we can all be proud of. BUT, it is just the beginning! I […]
Author Archive | Michael Crosson
Digital Ghosts in Social Media
The Internet lit up with news of the killing of Osama Bin Laden. Google said the search for his name wen well over 100 million by 10am the first day! Wow. But it got me thinking about the digital legacy that he has left. While he is gone, his videos, broadcasts and podcasts live on, […]
Reality Shows vs. Reality – which wins?
I don’t watch reality shows. I hate them. In fact, I don’t watch a lot of television at all. I prefer films, which is much more true to life than so-called ‘reality shows’. Good films require verisimilitude, a close resemblance to reality, whereas reality shows require a deconstruction of reality and a dramatic exaggeration of […]
SocialTwist 2010 Trends Report… Twitter crushes Facebook
The full SocialTwist 2010 Trends Report has some fascinating facts & figures. You can find it here:
http://tellafriend.socialtwist.com/sharing-trend-2010.jsp
Human Filtering: The privacy you value via the most sophisticated behavioral targeting you can’t buy
Behavioral targeting is all the rage these days, and for good reason in general. The caveat is just that, however: in general. When it works, it works great, creating greater recall, brand lift and ROI. However, when it doesn’t work, it REALLY doesn’t work, and can lead to serious concerns over privacy issues. In fact, […]