Author Archive | Paul Chaney

F-Commerce on the Rise in Spite of Big Brand Abandonment

“Selling through Facebook (f-commerce) is set to be worth £3.1 billion for UK businesses over the next 3 years, according to new research.” That’s nearly $5 billion in US dollars if my calculations are correct. (source: Digital Strategy Consulting) The research alluded to in the quote was carried out by global market research firm TNS […]

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My Small Business Social Media Training Manifesto

The other day I had an epiphany. After years working as a social media consultant, trainer, author and speaker, it finally dawned on me just where my passions lie: it’s in a coalescence of small business, social media, and introducing this medium to emerging markets. Small Business I am cut from small business cloth. Each […]

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Social Media Consultant Directory, Invest In Social

Share Since it appears that most of my posts lately have to do with social media consulting, allow me to pass along a resource I found last week – Invest In Social – an online directory for social media agencies, vendors and consultants. The site was created by SocialFresh, a social media education company. Getting listed in the directory […]

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Social Media Without a Strategy

This is what social media looks like minus a strategy. It’s a bit like playing pinball. Without a strategy, there is little to guide decisions that you make regarding use of tools or tactics. GET ‘STRACTICAL’ I’m not suggesting that social media needs its own strategy, but that its use has to be approached strategically. […]

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Social media boutiques winning out over traditional agencies

I really, really like the sound of that. While I don’t mean to be obtuse, I’ve had it with traditional agencies who don’t seem to “get” the impact social media is having. I’m primarily referring to smaller agencies, the type you find in every town. I’m okay with traditional agencies laying a foundation, but am […]

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Comparison of Facebook vs. LinkedIn for business

This is a detailed analysis of how Facebook and LinkedIn are contending with each other as business platforms. LinkedIn has always been such, but up until recently, has been staid and formal. With the rollout of new Company Pages that bear some resemblance to Facebook Pages, LinkedIn has gained relevance where a brand presence is […]

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The power of online niche marketing

One of the keys to success in online marketing has to do with penetrating partially-filled or unfilled niches. Friend and Internet marketing mentor, Dr. Ralph Wilson, a man I refer to as the “godfather of Internet marketing” likens niche marketing to the Wailing Wall in Jerusalem. Standing at the base of the Wailing Wall in […]

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The Role of the Company Website in Today’s Social Web

Here are the headlines of four recently published articles: 3 Ways Facebook is Killing Your Website – Jason Baer Do We Still Need Websites? – Pete Blackshaw It’s the End of the Web as We Know It – Steve Rubel The Web is Dead. Long Live the Web. – Chris Anderson and Michael Wolff Take […]

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Is Groupon a Good Deal for Small Business?

It seems everyone is raving over this new merchandising phenomena called group coupon buying from sites like Groupon and its many clones. Groupon, considered by Forbes to be the fastest growing business ever, raised some $170 million in venture capital and is valued as in excess of $1 billion. Not bad for a company only […]

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