Author Archive | Paul Gustafson

TDA Group: The Anatomy of B2B Social Content

Our infographic shows how the most effective social content starts with thought leadership, and powers diverse forms of social media outreach across channels. This approach maximizes campaign reach at the top of the sales funnel, and supports buying decisions at the bottom of the funnel. That’s why TDA-produced content is repurposed across multiple channels, facilitates […]

Continue Reading

TDA Content Happy Hour: Whoa! What a groovy week for content!

In today’s digest, dig the top B2B content marketing trends of 2013, get down with 50 awesome content marketing stats, and learn insider tips for far out e-mail campaigns. Yes, 44 years ago this week, half a million very social people gathered for three days of “peace, love, and rock ‘n’ roll” at Woodstock—the festival […]

Continue Reading

TDA Content Happy Hour: Google, Facebook, Twitter Launch Features for Aggressive Marketers

It’s been a week to celebrate. Read how Google, Facebook, and Twitter have announced new features that will give getting the word out a boost—and potentially generate more leads—in our weekly news digest. You’ll see how these digital biggies offer new ways to maximize content effectiveness and ROI with tools seemingly tailored for aggressive B2B […]

Continue Reading

TDA Content Happy Hour: Speeding Past the Competition

Some organizations are just going to miss the opportunity train as social media accelerates the pace of change in content marketing. Board this week’s news digest to see how to visualize marketing genius and find out what happens every single minute on the Internet. You’ll learn about the Sponsored Updates launched by LinkedIn, read about […]

Continue Reading