Author Archive | Paul Gustafson

TDA Group March Marketing Madness: 4 trends to watch

  Thanks to a roster of Fortune 500 high-tech clients, our content marketing firm has a courtside view of high-tech marketing champs in action. And at this time of year—when we’re not interrupted by the NCAA basketball tournament—we typically get a good sense of emerging trends that will define B2B marketing winners for the rest […]

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TDA Group: 6 ingredients of case studies that deliver results

The universal human instinct to seek out the opinions of others explains why case studies continue to be one of the most effective content marketing tactics—when assembled the right way. People want to know why others purchase a product or service, and validation from a happy customer goes a long way toward leading prospects down […]

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TDA Group Content Happy Hour: Directing new feats of marketing

Your programs and campaigns don’t take off by themselves. They need direction and soaring content, as you’ll see in this week’s content marketing news digest. Discover the traits of successful CMOs, learn why a venerable television broadcaster is ditching some advertising in favor of content marketing, and find a guide for using content for account-based […]

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TDA Group: Account-based marketing: Is it all hype?

By Nicole Sommerfeld The term “account-based marketing” (ABM) is on my radar. It has turned up with increasing frequency in the past few months—at events, in webinars, on Twitter, and in my inbox—with emails from companies selling ABM automation. The term is clearly gaining momentum. The marketing world has evolved rapidly in recent years with […]

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TDA Group: Turning tough-to-explain technology into sales

By Nicole Sommerfeld The engineers at your high-tech company are very excited—a more efficient process, better speeds and feeds, or compliance with a new protocol that calls for a big new marketing push. But how can you make it sound exciting to your company’s customers? Here are four ways TDA transforms complexity into compelling messages […]

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TDA Group: 5 reasons to choose smart papers over PDF documents

Struggling to deliver content optimized for mobile and social audiences? The recent history of marketing and publishing suggests you could be using the wrong format to attract and retain prospects and clients. If you mostly rely on the venerable Portable Document Format (PDF), you may be better served by content published in an HTML5 smart […]

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