Dana VanDen Heuvel is the founder of The MarketingSavant Group, a consulting-led B2B marketing firm specializing in helping our clients attain a thought leadership position in the markets they serve through social media and one of the leading authorities on thought leadership marketing. Dana is also an award-winning marketing blogger, author of several marketing e-books, including the American Marketing Association’s Marketech Guide to Marketing Technology and “MySpace, YourSpace and Their Space: A Guide to Social Network Marketing” and the creator of the AMA’s TechnoMarketing training series.
Dana is a widely recognized expert on thought leadership marketing, social media, blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks at over 50 events each year on these and other marketing topics at industry and private client events.
In addition, Dana trains companies’ nationwide on the intelligent and strategic use of social media for marketing.
Recently, Dana was a featured speaker at the American Marketing Association’s Hot Topic series, “Digital Centered Marketing.” He has also spoken at OMMA, PROMO, the Internet Retailer Conference, LesBlogs 2.0 in Paris, France and at dozens of other industry events. Dana is a regular contributor to a variety of industry publications and is often quoted on blogging and Internet marketing trends in MarketingSherpa, Wisconsin Technology Network, Internet Retailer, Event Marketer, Sales and Marketing Management and other publications.
Dana graduated from St. Norbert College in De Pere, Wisconsin in 1999 with a degree in Business Administration. He is an advisor to the Northeast Wisconsin Technical College E-Business Program and is a past board member for the Fox Valley Advertising Association and the Milwaukee Interactive Marketing Association. Dana’s ruminations on Internet marketing and a wide range of other topics can be found on his blog at www.marketingsavant.com.