Welcome to BlogNotions' Social Media Blog

The BlogNotions Social Media Blog delivers a diverse series of perspectives provided by thought leaders in the social media space. Presented by NetLine, this forum delivers compelling updates on the latest technologies being used for social networking, discussions of best practices, new ideas for advancing social media marketing results, implications for the future of technology and communication, and much more. Here you can find helpful information, ask questions, and collaborate freely.

TDA Group Content Happy Hour: Later ain’t greater

Expect more effort if you wait until the last moment. Just ask any American feverishly completing tax returns today—or you can look at this week’s TDA news digest for developments that can help you move forward. You’ll learn reasons why you should focus efforts on influencers, get web optimization tips, and see how to make […]

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TDA Group March Marketing Madness: 4 trends to watch

  Thanks to a roster of Fortune 500 high-tech clients, our content marketing firm has a courtside view of high-tech marketing champs in action. And at this time of year—when we’re not interrupted by the NCAA basketball tournament—we typically get a good sense of emerging trends that will define B2B marketing winners for the rest […]

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TDA Group: 6 ingredients of case studies that deliver results

The universal human instinct to seek out the opinions of others explains why case studies continue to be one of the most effective content marketing tactics—when assembled the right way. People want to know why others purchase a product or service, and validation from a happy customer goes a long way toward leading prospects down […]

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Thoughts on Technology and Digital Marketing

The majority of my time on the road is spent discussing technology trends that are transforming the way society lives, works and plays. For modern businesses, change management is the only thing that keeps you relevant. In order to survive, businesses must transition to a world where the consumer is in charge and the experience reigns […]

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TDA Group Content Happy Hour: Directing new feats of marketing

Your programs and campaigns don’t take off by themselves. They need direction and soaring content, as you’ll see in this week’s content marketing news digest. Discover the traits of successful CMOs, learn why a venerable television broadcaster is ditching some advertising in favor of content marketing, and find a guide for using content for account-based […]

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TDA Group: Account-based marketing: Is it all hype?

By Nicole Sommerfeld The term “account-based marketing” (ABM) is on my radar. It has turned up with increasing frequency in the past few months—at events, in webinars, on Twitter, and in my inbox—with emails from companies selling ABM automation. The term is clearly gaining momentum. The marketing world has evolved rapidly in recent years with […]

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